Tesla reaches another podium, posting the best loyalty rate in the automotive industry with 67%. The average is 46%.
At the top of the list
The Tesla Model 3 is the vehicle with the highest loyalty rate. Conversely, the Tesla Model S has the lowest brand loyalty rate. This could be due to the rivals in this category, the Lucid Air, the Mercedes EQS and the Porsche Taycan.
“As impressive as Tesla’s brand loyalty is, the automaker has actually trended a bit higher in recent years, dipping briefly in 2021 likely due to supply constraints. It will be interesting to see how this evolves as more electric vehicles enter the market, but we think the resiliency so far is impressive,” said analysts at Citi via Investing.com, they who conducted the survey.
Numbers to help
Tesla is the world’s most profitable automaker, with a market capitalization of about $580 billion. The company is expected to produce more than 1.8 million vehicles this year, the majority of which will be built at its plants in Shanghai and Berlin.
Tesla’s Texas-based factory, meanwhile, is expected to increase production significantly over the next 18 months. The Fremont, California, plant is being redesigned to keep pace with the larger factories.
Reasons of the popularity of Tesla
Tesla has become extremely popular for several main reasons:
Technological innovation: Tesla has managed to revolutionize the automotive industry by offering high-end electric cars with advanced technology. Their vehicles offer impressive performance, increased range, and an immersive driving experience due to their innovative design and features.
Environmental Sustainability: Tesla’s growing popularity is due in large part to its commitment to environmental sustainability. Tesla’s electric cars are powered by clean energy and do not produce harmful exhaust emissions. This has led many environmentally conscious consumers to choose a Tesla over an internal combustion vehicle.
Extensive Charging Network: Tesla has established an extensive network of superchargers around the world, making long-distance electric car travel much easier. This fast-charging network allows Tesla drivers to quickly recharge their vehicles and reduce range anxiety.
Autopilot and autonomous driving features: Tesla leads the automotive industry in autonomous driving. Their vehicles are equipped with an Autopilot system that provides advanced driver assistance and is gradually evolving into full autonomous driving. This technology has generated a lot of interest and excitement among consumers.
Brand image and leadership: Elon Musk, the founder of Tesla, is a charismatic and visionary entrepreneur who has managed to create a strong brand image for the company. His leadership and communication on social networks have helped increase the visibility and appeal of the brand.
Overall, Tesla has succeeded in combining innovative technology, environmental sustainability, and an advanced driving experience, which has attracted a wide range of consumers, from car enthusiasts to environmental advocates to new technology enthusiasts.
With information from InsideEVs.